Q. Paper crafters are eager to learn about the scrap-lebrities who design the products they love. Would you mind answering some questions to help our readers get to know you better as a person and designer?
A. Not at all!
Q. Is there a story behind your name and logo (Amy Tangerine)?
A. A friend of mine came up with it back in 2000 when I was doing fashion styling. I started off as Tangerine Productions, but when it came to trademark & copyright, I decided Amy Tangerine was more fun.
Q. We know that you have become a superstar and celebrity in the scrapbooking world, and that you teach all over the country/world. Can you share the most interesting or outrageous experience you have ever had, or maybe give us some highlights of your career as scrapbooker for the rich and famous in Los Angeles ?
A. I feel incredibly blessed when it comes to the opportunities I have had. Not only do I get to travel the world – Europe, South Africa, and Australia promoting my collection, but I also get to meet members of this fantastic scrapbooking community. It’s really the best job. Oh and living in Los Angeles has opened up doors when it comes to scrapbooking for high profile clients. Some of the cool celebrity events I have worked include Dr. Phil’s 60th birthday party at the Beverly Hills Hotel and numerous kids birthdays of musicians and actors.
Q. How did you get started as an artist/designer? Were you always creative?
A. I think I’ve always been pretty creative, always having paint on my clothing and only a little on my apron back in junior high (some call this middle school). After getting a degree in Fashion Design & Marketing in 2000, I worked as a stylist and then went onto launch a tee-shirt line. When I discovered scrapbooking in 2007, my interests started shifting from fabric to paper and I debuted my first collection with American Crafts in 2010.
Q. Where did you get the inspiration to create your first signature line? All of your collections that followed were different and yet retained the Amy Tan “look” with elements such as cameras. Can you share little bit about your design process?
A. The inspiration from my first line was a mix of all the things I loved. Since I had been scrapbooking for just a few years before it launched, I tried to come up with something I thought was fresh for the industry. I get to work with an awesome team at American Crafts – because of the success of the previous lines, they trust me when I want to push the envelope a little bit.
Q. What do you consider to be your greatest artistic accomplishment?
A. This is a tough one. Can I say my son, Jack? Well, the other day while setting up my table for live tv at HSN, Martha (yes, THE Martha Stewart) walked past and said, “Oh… cute.” That was really neat.
Q. Where do you see yourself in 10 years professionally?
A. Hopefully still actively part of a creative company called Amy Tangerine – perhaps with more licensed products and ranges of services to offer.
Q. As an artist/designer, who are your mentors and/or influences ?
A. I am inspired by passionate makers. My mentors are still those I had from the fashion industry. Many of them have had huge success with clothing lines and some are top editors at magazines. They always believed I had a fierce drive and was capable of building an empire. Not sure I have done exactly that, but success is something that needs to be defined on an individual basis. Sometimes my biggest success is doing 3 things in a day, which might include showering, a few solid hours of work and taking care of Jack.
Q. And now, on the more personal side: As a first time Mom, you undoubtedly received a ton of pregnancy and parenting advice. Can you share what has turned out to be the best advice you received ? The worst (or at least it didn’t work for you)?
A. Best: To enjoy every bit because it goes by quickly. Motherhood is much harder than I thought it would be. My recovery from a C-section was difficult. There are so many different phases and he seems to change every day. I am really just trying to soak it all up. Worst: I can’t even remember. I tend to take things with a grain of salt when it comes to unsolicited advice that has been bad, so I have likely just brushed it off.
Movie- She’s The One
Book- Catcher in the Rye
Dessert- salted caramel ice cream
Place to vacation- Hawaii
Music to listen to while creating? Pandora stations
Clothing Store- Nordstrom
Q. Three things that people probably don’t know about you...
A. 1. I am highly allergic to cats and mosquito bites 2. I dream in color. 3. I take too many photos of Jack.
Q. And finally...Do you have any words that you live by?
A. The secret to life is knowing how to make the bad times good and the good times unforgettable.
That sounds like great advice! Thanks for making our debut kit and our Designer in the Spotlight post unforgettable Amy!
-x The Clique Kits Gals